About a year ago, in the midst of one of my endless “what should I watch?” netflix scrolling sessions, I stumbled upon a documentary series titled ABSTRACT: The Art of Design. Each of the 8 episodes focused on a designer at the top of their particular field, be it architecture, illustration, automotive design, or photography. The episode I was immediately drawn to watch first, however, was the very last one, focused on the celebrated interior designer Ilse Crawford. I’d heard her name, knew she was the founder of Elle Decor magazine, but not much else. After the hour-long episode, she had my full respect and admiration. I loved how she thought outside the box, how she never sacrificed comfort for style, that she didn’t follow trends, she created them.
One example of Ilse’s work highlighted in ABSTRACT was a hotel she’d been commissioned to design. Built in 1910 as a private arts and crafts style Mansion in Stockholm, it was to be converted into an upscale hotel called “Ett Hem”, which is Swedish for “A Home”. Ilse’s revolutionary idea, before the craze of Airbnb had really taken off, was to rethink what a traveler who takes the time to seek out a boutique hotel might want. She reasoned that there was something glamorous and aspirational about the idea of being handed the keys to someone’s home, having free reign of the place. And so she set about creating a hotel that didn’t feel like one, with 12 private bedrooms/suites, but with fully a stocked, residential-designed kitchen, library, dining room, sunroom, living room, etc. It’s meant to be a home away from home, or as I like to imagine it’s as if you have a wealthy friend with a country house and you’ve been invited for the weekend. You’re encouraged to live in it, treat it as your own. Perhaps the idea, years later, doesn’t feel so revolutionary, but I believe at the time it was. Especially for a 5-star luxury hotel. You’ve got talented chefs and a full staff at your beck and call. I’ve seen the idea imitated several times since. A stay here is definitely on the ol’ bucket list.